Presence in
every moment.
My groom season began on Hinge — and is now leading me to a dream wedding in an Italian castle. In this experience and others, I’ve repeatedly noticed how grooms often struggle to find their footing from the proposal to the big day — for any number of reasons, most of which can be addressed with the right amount of intention and guidance.
Grūm SZN meets you right where you are, whether you’re the groom finding your way or the partner who wants to see them show up with confidence. No matter where you are in the journey, Grūm SZN is designed to help you grow confidently into your season with awareness, poise, and presence in every moment.
Know a groom who could use some game? Send them Grūm SZN.
Photo: Emma Derieux
How Grūm SZN works
Free game, with in-game purchases optional.
Start with “Free Game,” my personal story and blog that shares the details and moments I’ve found most inspiring and impactful. From there, “The Playbook” (also free) zooms out a bit with practical guides to help spark ideas for your own journey. When you’re ready for bespoke personalization, “The Curator,” Grūm SZN’s premium offering, crafts a unique plan scoped to emphasize the details most important to you.
Free Game
My own groom season, entry by entry — the habits, details and takeaways that are making a difference on my journey to a castle wedding in Italy.
Read Entry 01 →The Playbook
Short, practical guides on details, rituals, gifts, experiences and confidence — the advice every groom can use.
Browse the Playbook →The Curator
The Curator is Grūm SZN’s premium offering: it helps you focus your priorities relative to how much time you have and moves with you along your journey. One-on-one sessions with Julian can be added à la carte (volume discounts available) for a bespoke service experience.
From $79 Polished · Immaculate · Splurge-Worthy
The Shortlist
Brands I know and love.
More than 90 hand-picked recommendations across tailoring, shoes, watches, fragrance, grooming, wellness, jewelry and gifts, each sorted into Polished, Immaculate and Splurge-Worthy, to take the guesswork out of your groom season. Here are a few starter picks.
Why Grūm SZN
A wedding is a defining moment for two, but it’s also fleeting — and often reflects lopsided priorities. Grūm SZN helps grooms prepare and show up with thought and confidence, so both partners feel seen, supported, and fully present.
In two words, Grūm SZN prepares you to be “fully present.”
For brands
Be part of how grooms prepare.
Product features, gifting guides and hosted experiences for couples planning a day that matters to both of them.
Get the Groom's Checklist.
One printable list, sorted by timeline. Plus a short email when it's time for the next step.